Perceptual Maps in Marketing Simulation Summary Essay

Perceptual maps help to improve a company’s current product on the market by mapping consumer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. The Marketing Dictionary defines perceptual maps as a â€Å"process by which consumers’ perceptions of an existing product are charted† (n.d., para. 1). In this paper the three phases of the simulation, the situation, recommended solution, and results will be discussed. In addition there will be a discussion on relationship between differentiation and positioning of products or services and the impact of the product life cycle on marketing. Phase I (2Ãâ€"01)Sales of the Cruiser Thorr are decreasing. This is so because the Cruiser Thorr’s target consumers are aging and their tastes have begun to outgrow the lifestyle that Cruiser Thorr symbolizes. In addition to this issue, younger consumers are more interested in lower priced motorcycles due to their lower personal disposable incomes and they do not indentify with Cruiser Thorr’s lifestyle image. This scenario wanted to determine the Cruiser Thor’s position in the market by choosing four relevant parameters that will reflect the highest potential. For phase I the parameters that were chosen were lifestyle image, services offered, price, and quality engineering. Lifestyle image was chosen since the image for the Cruiser Thorr was being outgrown by the aging target audience and was not identifiable with younger consumers. Since the Cruiser Thorr’s lifestyle image is set very high any vital information gathered will be highly useful to maintain that level of image so that it satisfies both an older and younger audience. Services offered was another parameter chosen because compared to their competitors the services offered by the Cruiser Thorr are limited. The more frills a product comes with, the more it may heighten the desire for it. The third parameter that was chosen was price. Price was chosen because for many consumers price is one of the most important factors in making a buying decision. Furthermore, it was stated earlier that younger consumers were more interested in lower priced motorcycles. Finding out how much is too much as well as how low can you go without diluting brand image will be important in determining the  appropriate price tag to spark consumer interest. The last parameter chosen was quality engineering. This was chosen because of the fact that the Cruiser Thorr will not be able to maintain a high brand image without this feature (University of Phoenix, 2004). The decision to use lifestyle image, services offered, price, and quality engineering were the appropriate parameters to use. The parameters that were chosen were fundamental to the perceptual map and gave the best perspective as opposed to the other options. Phase II The position of the Cruiser Thorr is determined by the perceptual map and this position has not helped sales. This scenario calls for the marketing manager to create a marketing plan that will either reposition the Cruiser Thorr or launch a new motorcycle. Upon researching threats and weaknesses of Thorr Motorcycles, the decision was made to launch a new motorcycle, the RRoth, which will grab the attention of younger consumers. With the new launch the marketing mix needed to be determined. The price for the new RRoth was set between $13,000 and $15,000. This price range was chosen because earlier surveys conducted showed that the younger consumers were more interested in lower priced motorcycles. The types of promotions chosen were sponsored events at Daytona, offering insurance and protection plans, free test rides, publicize through Hollywood films, and providing giveaway merchandise. These were all chosen because of the high amount of appeal these types of promotional methods would have on younger consumers. The places chosen to promote the RRoth were the internet (Manufacturer’s Web site), Dealers, and Distributors. These options were chosen because of the accessibility to younger consumers, especially the internet. The services chosen were training to dealers, customization options, and financial services. Training to dealers was chosen so that the dealers can provide detailed and accurate information about the products sold. Customization options were chosen because this would add to the cool and youthful image of the RRoth. Financial services were chosen because the younger consumers indicated an interest in financing options. Choosing to launch a new motorcycle turned out to be a good decision. The marketing mix options chosen were the most optimal for the formulation of a differentiation strategy. Phase III It has been a year since the marketing plan was implemented and it is now time to determine if the plans have or have not been a success. Consumer perceptions of the Cruiser Thorr and the RRoth have been surveyed and a perceptual map will show whether or not the marketing activities have been a success. The marketing manager has to interpret market research to plot brand attributes of Cruiser Thorr. In addition, attributes relevant to the RRoth need to be chosen and interpreted to create RRoth’s perceptual map. The Cruiser Thorr was rated in lifestyle image at 9 because initially this was rated very high. A nine would be most appropriate. For price a rate of 4 was chosen because consumers saw this particular motorcycle as pricey compared to other brands. A rating of 4 or 5 would be appropriate. Services offered are rated at a 7 because services for the Cruiser Thorr is limited compared to competitors but were revamped because of consumer response. A rating of 7 is most appropriate. Quality engineering was rated at 8 because consumers think that Cruiser Thorr’s engine is the best. A rating of 8 is very appropriate. The RRoth was rated at a 7 for lifestyle image because like other Thorr motorcycles consumers are already considering it a status symbol. The rating chosen was the appropriate choice. Price was rated at 8 because the RRoth is cheaper than the Cruiser Thorr in order to target a younger consumer. An 8 rating is appropriate. Cool was chosen for the RRoth because of the younger audience and a rating of 8 was chosen. A rating of 8 was most appropriate. Relationship between differentiation and positioning of products or servicesDifferentiation of product is according to Investopedia â€Å"a marketing process that showcases the differences between products† (Investopedia, .n.d., para. 1). Positioning of products is â€Å"the consumer perception of a product or service as compared to its competition† (Lake, n.d., para. 1). The relationship is that in order for a company to be a leader in that particular industry not only do they have to differentiate themselves from  the competition, but they must also secure a position in the market that when consumers needs need to be met, that company will be number one on the list in consumer’s minds. The repositioning of the product in the simulation is what I had expected. It was expected because one of the main issues was the changing perceptions of the consumers and there was nothing wrong with the physical product. Tastes were changing but the product was still of high quality. Like many companies they offered a fresh new product and for Thorr Motorcycles this attracted younger consumers. But they did not totally scrap efforts on the Cruiser Thorr and worked on revamping the image. Product Life Cycle The impact the product life cycle has on marketing is that business need to plan their products around the product life cycle. Knowing where the product is on the cycle, marketing strategies can be adjusted to maintain profitability. â€Å"A particular firm’s marketing mix usually must change during the product life cycle† (Perreault et al, 2004, pg. 270). In the simulation the Cruiser Thorr was in the decline stage of the life cycle as their sales were declining rapidly. The declining sales were because the older audience’s tastes were outgrowing the Cruiser Thorr and younger consumers were put off by the high price. Because Cruiser Thorr was in decline stage, a new motorcycle, the RRoth was introduced to the life cycle and aimed at a different target group to revamp sales and consumer perception. ConclusionThe perceptual map helped to determine consumer expectations for Thorr Motorcycles. Precise parameters were determined to hone in on exactly what they wanted and expected from the company. This ultimately is what enabled Thorr Motorcycles to reposition consumer perceptions back to where Thorr motors wanted. In this paper the three phases of the simulation, the situation, recommended solution, and results were discussed. In addition there was a discussion on relationship between differentiation and positioning of products or services and the impact of the product life cycle on marketing. References: Differentiation. (n.d.). Definition. Retrieved on February 16, 2008  from,http://www.investopedia.com/terms/p/product_differentiation.aspLake, L. (n.d.). Product Positioning Definition. Retrieved on February 16, 2008 from,http://marketing.about.com/od/marketingglossary/g/prodpostdef.htmPerceptual mapping. (n.d.). Dictionary of Marketing Terms. Retrieved February 16,2008, from Answers.com Web site:http://www.answers.com/topic/perceptual-mappingPerreault, W.D., & McCarthy, E.J. (2004). Basic Marketing: A Global-ManagerialApproach. McGraw-Hill CompaniesUniversity of Phoenix. (2006). General Marketing. Retrieved February 16, 2008, fromUniversity of Phoenix, Resource, Simulation, MKT421-Marketing Web site:https://mycampus.phoenix.edu/secure/resource/vendors/tata/UBAMsims/general_marketing/general_marketing_perceptual_maps_simulation.html

How Supreme Court Decisoins have affected American Society Essay

The Supreme Court has been given credit and blame for having a wide range of effects on society. The decisions that they have made on current and past issues have initiated change in American society. These changes have had both positive and negative results. The effects of their decisions have ranged from improving the status of certain ethnic groups to limiting the procedures of law enforcers and clearly defining the rights of lawbreakers. In essence, Supreme Court decisions have had a profound influence on the behaviors of citizens as well as the political structure of this nation. The decisions of justices have â€Å"altered behavior of political and governmental officials as well as a man walking down the street†(Miller 4). To understand the role of the Supreme Court in the American system then one must pay attention to the social impact of court decisions. â€Å"The supreme court has assumed the task (of)†¦enforcing a law known to all, of deciding what law ought to be and making any changes called for† (Knight 1). Decisions are made by the Justices from conflicting principles not because of the law, but because of an evaluation of what impact the decision will have on American society. The Supreme Court has had a greater important impact then any other government institution on society as a whole. The decisions have affected people’s behavior as individuals and social institutions such as the family and economy (Baum 318). The decisions of the Supreme Court justices have â€Å"affected the social behavior of people by influencing†¦(their) thinking and the structures in which they operate†(Baum 319). â€Å"Change is the primary characteristic of American Society† (Miller 4). Change must also exist in American law. As society progresses and changes, the Court must address injustices as a result of change and determine criteria for a particular decision (Miller 5). As stated earlier, the Supreme Court decisions have initiated both political and social change (Baum 319). The constitution was established for certain and definite purposes. However what the Founding Fathers did not account for was change (Miller 4). As a result the Supreme Court has adapted the concept of an evolving Constitution (Miller 5). It was necessary to redefine laws that were passed earlier to adjust to the changing society. Also, it was necessary as time progressed and the movement for equality grew, the Supreme Court need to reexamine the â€Å"narrow mindedness† of our Founding Fathers (Miller 5). Decisions were made that ensured persons regardless of gender, race or religion were all granted the rights and privileges entitled to them as United States citizens. The Supreme Court has been involved in making dramatic decisions concerning social issues. Several areas that have been affected by their opinions include: 1) civil rights, 2) religious activities, and 3) police policy and procedure (Kessel 194). Although the actual decisions had little impact on society, they would stimulate other actions for change and in turn make a difference in society (Baum 319). For example, the decision to desegregate schools would be the catalyst for the civil rights movement. The â€Å"Schemmp† decision as well as the â€Å"Roe vs. Wade† decision will fuel the use of religion as a political stance (Baum 319). To understand how influential Supreme Court decisions are it is necessary to examine what effect they have had on American society. One of the most monument decisions was the effects of Brown Vs. the Board of Education. This decision ordered the desegregation of school throughout the nation. Previous to this decision, Plessy vs. Ferguson set precedent that institutions such as schools or public facilities could be segregated based on race. The condition of this decision was that both facilities whether for Caucasians or African Americans must be equal in quality. When this condition failed to exist to be met it became necessary for these institutions become desegregated. Brown vs. The board of Education required that â€Å"school districts with separate school for Blacks and White students be desegregated† (Baum 305). Most of the states in the northern and western states conformed to this decision. However in the Deep South, were slavery had been an institution, the call for desegragation was not widely accepted. In addition, the Supreme Court had allowed an â€Å"open-ended delay† to desegregation. This allowed  school districts to â€Å"take their time in desegregating schools†(Baum 318). In the South â€Å"†¦desegregation†¦(did not occur)†¦ for a decade because school administrators resisted Supreme Court ruling† (Baum 318). Some districts took several more years and the use of congressional force to obey the ruling. The Courts helped to make desegregation possible. It also had an impact on the government’s feelings toward racial discrimination. These rulings demonstrated that government support of discrimination was unconstitutional. It also declared that there â€Å"needed to be efforts to achieve racial equality†(Baum 307). As stated earlier, the Supreme Court had been a contributor to social change. It would help to initiate the civil rights movement. â€Å"Once the civil rights movement became active, the Supreme Court took †¦ steps to protect it†(Baum 318). Their decisions, although they did not directly protect the movement’s participants, helped to strengthen the cause. In fact Supreme Court decisions in support of racial equality have been viewed as a motivating factor of civil rights revolution of 1950’s and 1960’s and also the improvement of the status of African Americans (Baum 318). Another influential decision of the Supreme Court judges concerned police procedures and policies. In Miranda vs. Arizona, the Supreme Court established new restrictions on search and seizure as well as required certain warnings must be read to a suspect prior to questioning by police officers or detectives (Wald 149). Under the Miranda ruling, police have to give â€Å"adequate and effective warning of legal rights and honor the suspects use of the rights†(Wald 155). This is to ensure that the suspect will understand the meaning of these rights and how they apply to him. It is also to ensure that the suspect does â€Å"what is in his best interest†(Wald 155). In addition the presence of a lawyer during questioning ensured that the suspect’s 5th Amendment right under the constitution is not violated. Prior knowledge of one’ s self interest would allow them t act in their best interest. Once the defendant is properly warned of his rights, he will be in a position to act in accordance to his interests in remaining silent and  requesting a lawyer. The suspect also needed to understand that he is in an adversary system that is not working in his interest (Wald 156). It was believed that the decision from Miranda vs. Arizona would foster successful law enforcement. The Miranda rights were required to decrease the rate of coerced confessions due to police brutality. It has had limited effects. The Supreme Court decision has fueled debates over the rights of suspects (Baum 306). It is believed by some that once a person commits a crime by breaking the law they are not entitled to additional rights. In addition, Convictions have been lost because of the expansion of defendant’s rights. â€Å"They were failed to be read their Miranda rights so they were released† (Wald 156). However the Miranda decision has helped to impose restrictions on how much force and intimidation tactics police officials can use on suspects. In an attempt to end mistreatment of suspects by the police, the Miranda decision makes sure that the suspect has a â€Å"real understanding† of their rights and that they are clearly stated (Wald 163). In an attempt to end injustices toward crime suspects, several states have also gone to further limiting and restricting police practices. Police officers have somewhat abided by these court-imposed restrictions. Those who have not have subsequently been faced with charges of violating a person’s civil rights and risk becoming a suspect themselves (Baum 306). The final Supreme Court decision that has had an impact on American society was the decisions concerning seperation of church and state. The Supreme Court of the United States has been a vigilant watchdog in preserving the separation between church and state called for by the Constitution. In 1962 the Court ruled in Engel v. Vitale on the constitutionality of public?school prayers (Gawrisch). Enthusiasim arose in 1963 following the Court’s decision in two historic cases, Abington v. Schemmp and Murray v. Curlett. The devotional use of the Bible and all forms of prayer were banned from public schools as a contravention of the Establishment Clause. Objective study about religion and reading of the Bible for its literary and historic qualities were not prohibited (Gawrisch). These decisions had an impact on policies adopted and enforced on a school district level (Birkby 109). While some schools initially ignored the ruling, most adhered to it. Over time federal government limited religious observances in public schools (Baum 306). Ironically, this was an attempt to ensure religious freedom (Birkby 110). As time progressed the Court reiterate their rulings in different cases. As recent as 1992 & 2000, decisions have been made restricting prayer at school ceremonies and sporting events (Baum306). Some may argue that eliminating prayer in school has only further damaged the educational process of students. Other believe it has had adverse effects on the students (Baum 318). Students have lost their ideas of morals, and virtues. They are unable to realize that there are consequences for their actions whether negative or positive in nature. However as a nation of diversity it is unfair for educational institutions to allow the practice of certain religious practices and not others. Again one must look at the constitution right of freedom of religion and that one must not be forced to exposure to religious practices they do not participate in. In fact court decisions on school prayer have been cited as an important stimulus for the emergence of religious rights as a political movement (Baum 318). It is an issue that has yet to be resolved and will continue as long as America remains a nation of diverse people with distinctive views on religion. In conclusion, the Supreme Court has been a contributor to social change. It decisions have influenced the behaviors and attitudes of Americans since its creation. Although some may not agree with their opinion, they are forced to abide. It fulfills its duty as the interpreter of the law. It is in deciding body on political as well as social issues. It opinions and decisions have had rippling effects through America’s history. It as helped to reshape and redefine America’s perspective on important social issues. It is the final say in disputes that exist in this ever-changing society. Baum, Lawrence. American Court: Process and Policy. 5th ed. Houghton Mifflin Company: Boston 2001. Birkby, Robert H., â€Å"The Supreme Court and the Bible belt: Tennessee Reaction to the â€Å"Schempp† Decision.† The Impact of Supreme Court Decisions. Ed. Theodore L. Becker. New York: Oxford University Press.1969 106-114. Gawrisch, Wilbert. â€Å"The separation of Church and State as it relates to Our Christian Schools†. Kessel, John H., â€Å"Public Perceptions of the Supreme Court†. The Impact of Supreme Court Decisions. Ed. Theodore L. Becker. New York: Oxford University Press.1969 193-205. Knight, G. â€Å"On the Meaning of Justice† NOMOS VI Justice 1,2 Eds. Friedman & Chapman.1963. Miller, Arthur S., â€Å"On the Need for â€Å"Impact Analysis† of Supreme Court Decisions†. The Impact of Supreme Court Decisions. Ed. Theodore L. Becker. New York: Oxford University Press.1969 3-6. Wald, Michael S., â€Å"Interrogations in New Haven: The Impact of Miranda† The Impact of Supreme Court Decisions. Ed. Theodore L. Becker. New York: Oxford University Press. 1969 149-164.

Terrorism and Fundamentalism Assignment Example | Topics and Well Written Essays - 1000 words - 1

Terrorism and Fundamentalism - Assignment Example As religious fundamentalism continues to affect the modern urban terrorism in America, it may mean that the religious groups will have to convert their faith and pledged their allegiance to a central religious leader. Again, a perfect demonstration of this is the Middle Eastern terrorist groups which are fueled by religious faith and religious fundamentalism (Pedahzur, & Weinberg, 2009). Once the terrorist's groups are minced with religious fundamentalism, the cause of war and terrorism will change for these groups because they will now be dealing with a different calling. Religious fundamentalism leads to a following by people who may not even comprehend what they are standing for and, therefore, it is likely to increase the enrolment in these groups and make it harder for security agencies to curb these terrorist groups. To begin with, religion is always shrouded in mystery and in most cases dogma. As religious fundamentalism comes into the picture, religious dogma will play a cruc ial role in try to ensure that the followers are well contained, and they can keep their lives at risk to fight for because they do not even understand (Reed, p.45). Religious fundamentalism as a medium for terror groups has more power, and as the urban model gets enshrouded by this fundamentalism, it will be easy for the groups to now come up with ways to gain strength. A good example of how religious fundamentalism can increase the strength of terror groups is the roman Christina crusades which lasted for over 400 years.... As a result, it will be necessary to understand that, although they may lack a powerful central power, need and necessity may make them to end up grouping around a common goal and, brining their resources together. This can lead to more dangerous terrorist groups in the future. It is natural for people to end up in a group of interests, and as more terror groups gather their individual powers, they may end up making one common terror group. A good example of this is what is seen in the Middle East where terror groups such as the al-Qaida are now combining forces with other smaller groups and having a common centre and shared resources thus making them stronger and harder to beat. Religious fundamentalism According to Nirmal (2009, p.25), fundamentalism refers to a deep and unquestioning commitment to a cause. Religious fundamentalism will lead to stronger groups and will also change the rules of the game for both terror groups and the security agencies such as FBI and CIA. Religious fundamentalism leads to more cohesive groups that are harder to beat especially because religious faith makes the followers of the groups more committed because they see their cause as a holy calling. As Saha (2004, p.34) says, there are numerous religious faiths in the United States and these sects and dialects are all joined by one common factor; that they all believe in an all powerful and holy deity. As religious fundamentalism continues to affect the modern urban terrorism in America, it may mean that the religious groups will have to convert their faith and pledged their allegiance to a central religious leader. Again, a perfect demonstration of this is the Middle Eastern terrorist groups which are fueled by religious faith and religious fundamentalism (Pedahzur, &

The Benefits of Family Members Research Paper Example | Topics and Well Written Essays - 2250 words

The Benefits of Family Members - Research Paper Example Traumatic symptoms encompass characteristics such as detachments, reenactments and hallucinations. According to a research study, it has been further revealed that trauma withholds structural sympathies with respect to code. Furthermore, related to code, it has been explained as a channel that will help in understanding, representing as well as intervening a traumatic event. Code is principally viewed as a channel through which a traumatic experience passes from its suppressed position to conscious countenance. While transferring of traumatic event, it is not trapped within involuntary reenactments as well as obsessive repetitions related to traumatic experiences (Blanchard, 2008). In this regard, it is further determined that traumatic events lead to a numerous internal changes within the family setting. These changes mainly reveal the change of outlook with respect to life and expectation about future. Recovery from setbacks due to traumatic events within individuals varies from ea rly recovery to prolonged years of recoveries. In accordance with traumatic events, it has been revealed that family plays an important role in overcoming traumatic experiences. Numerous aspects such as family background, the severity of traumatic event, family support and early adaptation of family members with respect to a traumatic event play an imperative role in order to stabilize the surroundings of a person facing critical scenario in terms of sustenance. Thus, code situation represents the urgency of traumatic event that has occurred recently (Shepell.fgi, 2012). Effects of the Traumatic Events Traumatic events differ for different persons. For a few individuals, a small emotional loss can be a traumatic event. It is considered as a... This paper approves that it has been revealed that attention is required related to belief systems, administrative patterns and communiquà © processes which can foster the reduction in terms of vulnerability as well as risk for recovering from traumatic setback. Belief system of a family represents cultural and spiritual along with the traditional system that are prevalent within a family. In this respect, family traditions, belief systems and culture play an important role with regard to the early recovery of a trauma patient especially in emergency room setting. It becomes important for the family members to contextualize pain of the trauma patient to alleviate the suffering by a considerable extent. A sense of coherence and cooperation must be provided to the affected member in order to overcome a traumatic incident at an earliest. For instance, in case of natural calamity, family members stand as a pillar for each other and develop confidence among them to fight against the adve rse situation This essay makes a conclusion that traumatic events lay an immense negative impact over human beings. Traumatic events differ with respect to the perception from person to person. Furthermore, it has been revealed that traumatic event affects a person’s normal workout. A trauma survivor remains under depression and mental disturbance that affects the daily routine. In this context, it has been revealed that trauma survivor remains distorted, disturbed and depressed. From the overall study, it is ascertained that family members help trauma patients to recover at an earliest. Family members and loved ones develop a positive feeling within the sufferer from a traumatic experience along with providing a sense of motivation to start life in a new and a better way.

It is a mooting Essay Example | Topics and Well Written Essays - 750 words

It is a mooting - Essay Example Therefore, the University cannot exclude itself for any liability as a result of negligence, based on the provisions of term (c) of the tenancy agreement since it does not satisfy the requirements of liability, specifically, Schedule 2(a), which requires that for reasonableness to be satisfied, both parties ought to have bargaining positions relative to each other with regards to the availability of any alternative means via which the requirements of the customer could have been met. This is supported by Phillips v Hyland [1987] 1 WLR 659. Ms. Edwards did not have bargaining power relative to that of the University of East England. With regards to other alternatives, she did not have any other since the University of East England offer was the cheapest, which Ms. Edwards could not find anywhere and as such it seems she was under some sort of pressure. According to Schedule (d), for term c to be deemed reasonable, it must be satisfied that at the time of the contract, compliance to th at term would have been practical. This is supported by Smith v Eric S Bush [1990] UKHL 1 2. ... If it pleases you My Lady, I will start with my first submission My Lady, the appeal before you is for the determination of whether a judge in a trial court erred in law in his decision in favor of the respondent, Ms. Edwards. The Appellant, the University of East England argue that, the trial judge erred in law in his determination that a term in a tenancy contract between the University of East England and Ms. Edwards , specifically term (c), which states, c) In the agreement, the University dissolves itself from taking any responsibility in case of damage to a student’s property within its premises, was â€Å"unreasonable†. According to the Appellant, the University of East England, that term, (c), of the tenancy contract satisfies the thresholds for reasonableness on the basis of Section 2(1-2) of the UCTA 1977. We contest this notion and affirms that, the trial did not make in error in law on the basis of Section 2(1-2), which states, In the case of other loss or d amage, a person cannot so exclude or restrict his liability for negligence except in so far as the term or notice satisfies the requirement of reasonableness. We argue that, the University cannot exclude itself from liability arising from any loss or damage caused by negligence based on term (c) of the tenancy contract since it does not satisfy the requirements of reasonableness. My Lady, Schedule 2(a) of the UCTA 1977, requires that, for a term in a contract to be deemed reasonable, both parties ought to have bargaining positions relative to each other with regards to the availability of any alternative means via which the requirements of the customer could have been met. This was held in Phillips v Hyland [1987] 1 WLR 659, where, Lord Justice Slade, Mr. Justice Neill and Sir John Megaw, held in

Managing Business Activities to Achieve Results Essay - 2

Managing Business Activities to Achieve Results - Essay Example Two crucial functions in the McLaren’s business operations strategy are R&D and Operations. Whereas the operations function is concerned with the transformation of resources into products, the R&D function concerns itself with the innovation and development of new technologies/product lines. The two functions work hand in hand in delivering quality products that are relevant to the fast changing market demand. This is consistent with McLaren’s strategic plan of constantly introducing new models or derivatives every year. Q1.2 With the main objective of the operations function being creation and delivery of goods & services with customers’ needs in mind, it is important for McLaren to analyze whether it is consistently achieving the same. An Inputs-Outputs transformation model is a systematic approach to operations management. This system is important operations managers at McLaren considering that the organization aims at attaining competitive advantage through early introduction of new models or derivatives in the marketplace. Operations have three components i.e. inputs, transformation process and outputs. The transformation process refers to all activities involved in the conversion of inputs through value addition into outputs that satisfy customer needs. There are three resource types that may be transformed in the process of operations. Materials include the rubber and other physical inputs, information may include the innovations availed through R&D and customers include but not limited to companies involved in formula one racing. Proper utilization of materials, information and understanding of customer needs, therefore, enables organizations effectively achieve their operational goals. McLaren has invested heavily in R&D and this makes it compete favorably among peers in the marketplace. Q1.3 One manufacturing strategy used to  determine and manage interactions between different organizational systems is the process approach to quality.  

Is the money the most important source of power in international Essay

Is the money the most important source of power in international politics - Essay Example The executive branch of government excessively controls these powers. State ownership in the economy links both the political and the economic power in Ukraine, hence generating some possibility for those with political power to convert into economic power. But the influence runs the other ways as well. Money can create some influence in the broke society. Furthermore, campaign finance laws, enforcement of bribery laws which are the status and enforcement of laws governing the use of money in the politics are weak. Those who are wealthy can easily convert into political power, mostly by obtaining the parliamentary seats in the Ukraine; this has been closely related to the New York Stock Exchange which is the centre of the country’s business dealings. Due to the conspicuous link between the political power and the economic power, they both strengthen each other, and the tendency becomes almost identical to that in Russia. The benefit of wealthy is becoming politically powerful is not different in Ukraine, as revealed by United State former president’s family Bush or Silvio Berlusconi in Italy. But in Ukraine there are no significant barriers to using money to gain political power and this is an extraordinary capacity to use political power to make money (Brix, 2014, pg. 54). The link relating money and political influence has significant effects. Since economic power produces the political power, a way to wear down an opponents’ political control is by violating their economic base. However, because economic and political powers are associated, the mostly concerted allocation of economy power, as they use their power in authority to scramble for themselves and to exclude others. Possibly this is the main difference between the states like Ukraine and states that have attained liberty democracy, which the link in two directions between economic and political power are loose enough such that

Press Releases & Networking - Pitching the Story Pitching the Story Essay

Press Releases & Networking - Pitching the Story Pitching the Story - Essay Example Lastly, conclusions are drawn regarding the effectiveness of design and appeal of pitch letter and the impact it was able to make on public image of the company. Introduction Every business acknowledges the fact that marketing, building public relations and gaining spotlight on media is pivotal for success of its operations. For this purpose, management of all incorporations are engaged in the practice of pitching stories to journalists and media persons, seeking to be heard and talked about on media without spending of excessive costs. In a research, practitioners were found to be involved in writing seven pitch letters per month on an average (Napoli et al. 370). This practice is traditional, being followed since decades and shall always play an essential role for marketing of businesses (Rubel, n. p.). However, the only thing that has changed is the mode of communication and types of media broadcasting them. It began from paper media, turned to electronic and digital media and is currently resting on the internet resources: conventional media has lost its dominance (Waters et al. 242). Considering these factors, a pitch letter has been drafted and its planning and follow-up procedures have been discussed in the subsequent sections. Part 1: Pre-Pitch The company represents a restaurant, part of a large food chain, that serves its local customers with various cuisines for lunch and dinner meals while regular breakfast and fast food items for catering younger tastes. The customers targeted mainly are those living in nearby vicinity. Mostly, the customers it aims at range between age groups of 18 to 50 years. Fast food items are available to entertain younger customers who frequently hang out with their friends while unique cuisines are offered for enthusiasts and food lovers of mature ages. Other customers include one-off walk-in families or gatherings on weekend dine off meals. Rarely, this outlet might be able to cater tourists and foreigners by offering uniq ue traditional meals that might interest them. Media outlets vary in forms and need to be selected very carefully as each generate a different impact on audience. In today’s technology savvy era, internet media, online bloggers and social media networks have sabotaged the significance of paper media. The remaining market share is captured by digital media, including TV and radio. As a result, selecting paper press media as connector seems highly ineffective as only a minute proportion of audience relies on it. On the other hand, targeting digital media might be most difficult as it needs high quality relationships, expenditures and networking to be able to fall under its radar. Since target customers include significant proportion of teenagers and younger generations, it shall be essential to be heard on platforms where they focus their most of the attention: social networking portals and online blogs. Researchers have acknowledged the vitality of converting businesses into a form acceptable by social media (Anderson and Swenson n. p.). Moreover, many journalists are reported to have grabbed thousands of stories from social

Is a Government Ban on Human Cloning Wrong Essay

Is a Government Ban on Human Cloning Wrong - Essay Example Human cloning can essentially be beneficial to humanity, as well as to science and technology, if it were guaranteed to be successful every time. However, on the side opposing human cloning, the greatest argument involves the morals and ethics of all human beings involved in the process of cloning a human, which are the cloned child, the egg donor, and the woman carrying the cloned child. Very few cloning experiments involving animals have been successful, and even many of those result in death after some time; as such, there is nothing to suggest that human cloning will be successful since there is more at risk. Attempting to clone a human being involves too many risks, and there is nothing to say that any attempt at human cloning will be a success, which makes any safety risks having been undergone in vain. While trying to clone a human, the cloned child might be born deformed or as a stillborn, and the egg donor and the woman carrying the cloned child might risk future problems wh en trying to naturally conceive children.

Erik Erikson Essay Example for Free

Erik Erikson Essay

Becoming a Successful Entrepreneur is dependent on a good Business

Becoming a Successful Entrepreneur is dependent on a good Business One who undertakes an enterprise-acting as intermediary between capital and labor. -Oxford English Dictionary Introduction Becoming a successful entrepreneur doesnt happen by accident or by chance. It is a long process that involves various strategies, characteristics and quality of person who wants to become a successful entrepreneur. Madan Paliwal who is a successful entrepreneur in his state, says Becoming a successful entrepreneur is not an easy task! There are certain qualities and strategies that are absolutely necessary if you would like to become successful in your business ventures. Madan Paliwals example shows that how some characteristics, qualities and strategies support to becoming a successful entrepreneur. He strongly believes in quality rather than quantities. According to Sharma (2009), It is essential to follow some strategies for the growth and strongly development of business. An entrepreneur organizes different types of industries right from inception has different approaches and call for an in-depth knowledge base. The importance is the entrepreneur starts and operates his own new b usiness. characteristic of An Entrepreneur Kant (2000), All the entrepreneur were men of discipline, high integrity and with strong need for achievement. In India Mr. Madan Paliwal CMD of Miraj Group of Industries has following characteristics and qualities which is important: Initiative: Mr. Madan Paliwal used resources and plan for his business. He started his business with Rs. 200 (Â £3) capital. Now Miraj Group of Companies capital cross Rs. 1000 Crore (Â £15000000). The following companies in Miraj Group of Companies: Miraj Products Pvt. Ltd., Miraj multicolor, Miraj pipe fittings, Miraj Hotels, Miraj Engineering, Eye view motion pictures, Miraj developers, Miraj realcon, Asia packs. (Group profile of miraj group) Miraj groups consumer products are tobacco, tea, soap, matches, plastic, stationary, pipes etc. Therefore we can say the entrepreneur should be initiative to use the available resources and plan for all those who are involved in an enterprise. Goal: An entrepreneur should be able to set realistic but challenging goals for himself as well as for others in the organization. At the time of beginning Madan Paliwal had clear goal and he has achieved maximum goal. Involvement for long time: Madan Paliwal started his business on 18th August 1987. He continues involve in his business. Hence commitment from the entrepreneur for longer period may be 5 to 15 years is necessary for conceptualization, building and running an enterprise. Capacity for problem solving: In the initial phases of an enterprise many teething problems may happen and an entrepreneur should be a creative problem solver to turn difficulties into advantages. Madan Paliwals life is full of struggle. He solved many problems in his business. Good team leader and motivator: An entrepreneur builds up his team; he should educate them, keep them on high level of motivation and also provide an environment for creativity and good work culture. Madan Paliwal started his business as a single person but now a days 1000 employees in his companies. Energetic: Managing resources and running an enterprise calls for long hours of work for longer period of time and hence an entrepreneur is a man of high energy level. Madan Paliwal works 15-16 Hrs. daily. According to him -A labour is also do hard work daily in his life but he earns only 100-200 Rs. per day, hence entrepreneur do work hard in right way. ( Paliwal, 2008) Good communication skills: As a leader an entrepreneur communicates effectively with all concerned such as financiers, employees, customers, suppliers and all who are concerned with the new enterprise. Madan Paliwal is also good communicator. Mental ability: Madan Paliwal born at Nathdwara, A small town in Rajasthan (India). He started small scale industries (Miraj industries), now it is converted into Miraj Products Pvt. Ltd. Sharma (2009) An entrepreneur will be a man of high level intelligence, creative, positive thinking and decision maker with clear objectives in mind. Good Human relation: Tactful and warm human relation is an important factor which brings success to an entrepreneur. Emotional stability and keeping himself as a model to others. Motivates the employees to put their best performance at all levels in the organization. Madan Paliwal also follows good human relations. Strategies: Kant (2000) Strategies are the way of performing the target i.e. how to do a particular work for the achievement of predetermined objectives. 2.0 Business Strategies: There are various strategies which are prepared in the business enterprise like- 2.1. Market Strategies Market Strategies includes the companys relationship with existing and potential customers, its knowledge of changing needs and opportunities in the market, the way it identifies and reaches its customers. Madan Paliwal started Real-estate business at Jaipur. He launched affordable homes, Villas, commercial complex etc. His marketing strategies were very good. After getting success in Jaipur he started new projects in Ajmer, Udaipur, Bhilwara, Mumbai other cities in India. He says that the main strategies that are necessary for getting success in market is attract the market to us, Examine managements assumptions, perceptions, predispositions about the market, and determine to what extent they are valid. And finally evaluate new opportunities in the market, new products, collaboration with others etc. (paliwal, 2008) 2.2. Organization Strategies Organization consists of the structures, systems, policies, procedures and activities of a business, the manner in which it exercises authority, takes decisions, communicates, coordinates and integrates its activities. Madan Paliwal is good organizer. He manages more than 1000 employees in his group of companies. He says the main strategies that are necessary for success in organization strategies are: Analyze the jobs of executives, managers, and supervisors to identify tasks that can be delegated to lower levels and the conditions necessary to make that delegation effective. Next establish clear job descriptions for every position, and create a system whereby the responsibilities and authority of each position are clear to other people in the company. Furthermore determine whether we can innovate any new systems that will further improve our performance. Determine if there are systems successfully employed by other companies that could be used by our company. Finally Assess the eff ectiveness of important systems in the company (e.g. Accounting , Budgeting , Personnel information, Planning etc.) in terms of their speed, their personnel requirements, quality of work, cost of operations, and whether fully being utilized.(paliwal 2008) 2.3. Products, sells and services strategies It means the capacity of the company to deliver products and services. It includes the range and quality of products and services it markets, the technical knowledge and skill of sales and service staff, and the level of technology incorporated in its products and services and utilized to carry on business. Madan Paliwal launched affordable homes for middle lower class people in every project because affordable homes selling easily. After selling homes villas he launches commercial complex in project, hence commercial complex (very costly) become successful (interview with paliwal, 2010). He says that main strategies that are necessary for success in Products, sells and services strategies are: Improve the technology of our products and services by adding new dimension into it and Examine every technology in our company employs. And identify ways to reduce cost. Then Match our products and services as closely as possible with the needs of the market. Next Identify and adapt new and recent technologies to better meet the needs of our customers. Furthermore Introduce new or improved technologies internally that will improve the functioning of our own organization. Besides this Make improvement in our organization (structure, activities, systems, job positions, procedure, rules, regulations etc.) that will improve the development and operation of our technology. Finally continuously expand and upgrade the product and services knowledge and technical expertise of our people. 2.4. Finance Strategies This component defines the way in which the company manages monitors and utilizes capital resources for its growth. It includes the quality of systems and skills for accounting, budgeting and financial management, cash and credit management, control over purchasing and inventory, access to capital. Madan Paliwal started his business with only Rs. 200 capital. He follows following financial strategies to manage financial activities in his companies: A. Determine that our company is exploring and taking advantage of every conceivable source of finance to make our business grow. B. Determine how our company can utilize financial information as a positive instrument for tracking and monitoring performance on key activities. C. Determine what can be done to improve accuracy and timeliness of accounting so that information on performance is available as soon as possible after the day, week, the month, or the job is over. D. Determine what type of indicators we can develop as positive motivating tools to help managers and employees evaluate their own performance. E. Determine what are the keys areas in which the company can save money by improving performance. 2.5. Personnel strategies This component covers the energies, abilities, skills, and attitudes of employees that can be harnessed for growth. People and companies grow together. Miraj Group of companies provides maximum opportunities for their people to grow, find maximum opportunities for their own growth (interview with paliwal, 2010). His Group follows the following personal strategies: A. Recruit people with a high level of energy, good health, highest possible level of education and experience and write type of personality to work well in our company and implement its values. B. Review wage and salary scale, and ensure that the compensation for every position is not only fair, but perceived as fair. Whenever necessary, educate people to understand the true value of the companys benefits package. C. Introduce profit-sharing or equity programs to make our people owners of company and develop the physical and technical skills of our people through formal training programs. D. Develop the managerial and psychological skills of our people through formal training, regular and ongoing training, personal guidance and attention. E. Give greater personal attention to the people you work with (not to their work) and encourage them to do likewise with their people. F. Recognize and reward individual efforts to improve the functioning of our organization. G. Maintain clear and effective two-way communication with all employees H. Implement psychological values such as respect for the individual, personal growth, freedom, and harmony to the highest level. I. Give regular feedback to individuals on their performance and what they can do to improve. 3.0. Other strategies Other strategies have been followed by Miraj Group of Companies are: 3.1 Stability strategy Miraj Group has a stable environment, limited number of products, customers, suppliers and competitors, minimum need for skills and so on may follow what is called the Stability Strategy such an organization is satisfied with its existing level of activities and wants the same to continue. 3.2 Growth strategy An organization that wants to raise its level of performance may adopt what is called the Growth Strategy. The following measures adopted by Miraj Group of companies: Development of new products for the existing markets. Creation of new uses for the existing products. Development of new products for new markets. 3.3 Vertical Integration strategy A business enterprise itself may decide to produce the raw materials needed for production to ensure continuous supply. On the other hand, it may also decide to start its own sales outlets to serve its customers better. In either case, the strategy is known as the Vertical Integration Strategy. 3.4 Product Elimination Strategy A business unit may also eliminate products that have become unpopular with the buyers and bring only losses. Such unsuccessful products also damage the image of the business. Thus, the Product Elimination Strategy may be adopted by a firm to avoid loss of profits as well as reputation. 3.5 Merger Strategy It is also possible that identical business units may combine to rationalize production and sales and thereby derive the benefits of economics of large-scale operations. This is what is known as the Merger Strategy. 4.0 Conclusion In the 21st century the concept of entrepreneurship is essentially related to innovative endeavors. It is through to be concerned with introducing something new in the environment of tough competition. Entrepreneur types of individuals who are highly determined, confident, creative and innovative, sales oriented personalities well in tune with trends and who are able to translate a vision into a real small business. They are encouraging young individual to form new business enterprises and providing such government supports as infrastructural facilities (like water, power, Transpiration, Industrial sheds or developed plots, Communication system and tax incentives, to facilitate this formation process. Madan paliwal successfully followed all above mention strategies in his business since many years. All these strategies are very efficiently and effectively followed by an enterprise for the success of his own as well as for the growth of business enterprise As good as the business strategies; the well is the position of the business. It is impossible to become a successful entrepreneur without business strategy. All the strategies which are mention above should be followed by the person who wants to become a successful entrepreneur. Word Count (2183)

Statement of Educational Goals and Philosophy Essay -- My Philosophy o

Statement of Educational Goals and Philosophy It is often said that the first impression you make on someone is the most important. It can never happen again and usually is not forgotten. I believe this is true for education also. Kindergarten or preschool is a child's first impression of school. Whether that impression is a good or bad one it will affect the child through the rest of their schooling. I was fortunate to have a great first impression of school which helped me to decide to become a teacher. There are many reasons why I have chosen Elementary Education as my major. The biggest reason is not only because I have always had a love for children but also for learning. Ever since I was a little girl, I would sit in my bedroom and play school. I had my own chalk board and I would teach to an imaginary class. I was continuously trying to learn new things and am still doing that to this day. The vision that I have for my classroom is like most of the classes I was in when I was in elementary school. They were very colorful, full of books and art projects, and made you feel like you were at home. I will arrange the seats in clusters, in which two students will set beside each other and then they will face two other students. I believe that this is a less intimidating arrangement and allows the students to gain social skills The bulletin boards will have every students art work or projects hanging up. The room will be decorated according to what time of year it is. My supplemental materials will include extra books for the children to read, craft supplies, and anything else that I can find that will make learning more enjoyable for the students. The projects that I will do will explore different cogni... ... we have, education has to be reformed. During reform initiatives as a teacher you need to decide if you want to take an active role. I feel that education is a very crucial part of every child. Every child deserves the right to have an equal education no matter what their race, sex, or socioeconomic situation. Education is very important in my life. I plan to continue to challenge myself and my education even after college. I have been very fortunate in my life. I was lucky to have some wonderful teachers who influenced and encouraged me to be whatever I wanted to be. I hope that I can be as important to mystudents as those teachers were to me. I believe that it is important to know my students and to know their learning abilities. I want all of my students to know that you learn something from every experience and that failure isn't failure if a lesson is learned.

Internet Crime Essay example -- Technology Computers Web Essays

Internet Crime New times bring new crimes. Actually, as time moves on and our world becomes more technologically dependant, the same old time-tested crimes evolve to fit the arena of the Net. To be specific, the most common Internet crimes are forgery, assault, fraud, and theft.[1] Identity Identity—it’s our most valuable commodity. It defines who we are and is essential to doing business and carrying on personal relationships. But on the Net, identity is ambiguous. To paraphrase Microsoft's ad campaign, Who do you want to be today? More appropriately, who might want to be you today? Email has become the written communication medium of choice for many of us—it's fast, cheap, convenient, private, and secure. Right? Unfortunately, three out of five is bad. Digital forgery is becoming increasingly common on the Net, particularly email forgery. Virtually anyone can duplicate your email return address and use it to send false, malicious, and even legally actionable messages using what appears to be your name and identity. Forged email can also be used to acquire information, create enmity among friends, ruin reputations, defraud people of money or valuable information such as passwords, and even spread hate messages and false death threats. In short, anything a forger can attempt to accomplish in the paper world can be done in the electronic world--but much more easily. The best—If not the most convenient—way to protect yourself against email forgery is by encrypting your email, rendering the message unintelligible to anyone but its intended recipient. Here are five keys to protecting yourself from forgers. 1- Be alert for any responses to emails that you don't believe you have sent. 2- Be alert... ...rs as passwords. In conclusion, crimes committed through the Internet medium are the same proverbial monkey that has been on society’ back for years, just wearing a different mask. The most common Internet crimes include forgery, assault, fraud, and theft. If you are concerned abut possible security holes in your PC network or Internet connection, go to http://coverage.cnet.com/Content/Features/Dlife/Crime/Quiz2/1,140,,00.html?, take the security survey, and these guys will help you beef up the security of your system. [1] http://coverage.cnet.com/Content/Features/Dlife/Crime/ [2] http://www.news.com/News/Item/0,4,6577,00.html [3] http://www.news.com/News/Item/0,4,120,00.html [4] http://www.metro.ch/avpve/ [5] http://www.bocklabs.wisc.edu/~janda/gtvh_faq.html [6] http://www.usps.gov/ [7] http://www.infowar.com/sample/results.html-ssi

The Impact of International Interest in Afghanistan’s Access to Oil :: Essays Papers

The Impact of International Interest in Afghanistan’s Access to Oil Newspapers, magazines, television, radio, and the web: everywhere one turns, the media confronts our society with news concerning Afghanistan. Although September 11th was the peak of Afghanistan’s spotlight in the international media, this event was not the first time that Afghanistan has gained international attention. Beginning with its political relationship with Russia, Afghanistan slowly gained recognition, acknowledgment and even popularity among world powers. Moving towards the present, in which the United States, Great Britain, Russia, Japan, and China are competing for Afghanistan. Why all this commotion over a politically-torn, landlocked, Middle Eastern country? Although each country has several potential interests invested in Afghanistan, all of these nations share the common interest of Afghanistan’s access to oil. Many political conventions have resulted form the global interest in creating oil pipelines through Afghanistan. Although Afg hanistan is not a world power, the fact that this country can provide access to rich oil and gas reserves has allowed Afghanistan to have influence over and even affect international diplomacy. To begin, it is important to understand the political history of Afghanistan in order to comprehend the current political tension and issues concerning this country. Afghanistan’s history is complete with numerous wars and invasions throughout various historical periods. Majority of these conflicts occurred because of a political Afghan leader’s desire to continue holding the state of power in the country or because of foreign invasion. Desire to maintain power becomes an issue in Afghanistan due to the multi-ethnic nature of the population1. To begin, â€Å"the location of Afghanistan astride the land routes between the Indian subcontinent, Iran, and central Asia has enticed conquerors throughout history†2. First, the Muslim-Arab conquests left Afghanistan a Muslim country in the late 7th century. In the following centuries Afghanistan was invaded from the north by Genghis Khan and later by the Moguls. The conquests up to the 17th century lef t devastated Afghanistan. However, authorities invested the majority of their interests in attempting to control the political power against rebellious activities preventing swaying them from focusing on social and economical forms as well as the development of the country. The first unified Afghanistan State was not established until 1747 by Ahammad Khan Durani.

Enterprise Resource Planning and Software Systems Essay

Hershey Food Corporation, the biggest manufacturer of candy products in the United States, decided to implement a new Enterprise Resource Planning system titled Enterprise 21 starting in 1996. The ERP system consisted of many different software systems. These systems included SAP AG, Manugistics, and Siebel systems. With the implementation of these software systems, Hershey believed its mass market candy business strategy would be emphasized. Hershey’s Expected Benefits of Enterprise 21 Hershey had many goals for Enterprise 21. In general, Hershey had a goal of upgrading and standardizing the hardware and software systems. In attempt to upgrade the hardware, Hershey moved from a mainframe-based network to a client-server network. This upgrade would allow for Hershey to use and share its information with people inside the company as well as distributors outside the company, a critical aspect of establishing good customer relationships. The upgrade and standardization of the software system was a much larger goal. The SAP system, which allows for communication within company functions, was to be installed with other software systems. Manugistics software system would be used to forecast production and scheduling. Manugistics would also be useful as a transportation management system. The benefit of this system would greatly lower inventory holding costs and transportation costs, the two largest expenses in logistics management. Hershey also decided to implement Siebel systems, which is designed to aid in establishing and maintaining customer relationships, as well as a measuring device of the effectiveness of marketing strategies. Hershey’s Implementation Approach The first part of Hershey’s implementation process started with the installation of a bar-coding system. A bar-coding system is necessary to improve logistic management by tracking inbound and outbound materials and products. Due to a modification of the SAP system, Hershey decided to move the target date of the installation of the system to April of 1999. This new date meant the company had only thirty nine months to complete the implementation instead of the forty eight months originally forecasted. Due to the delay of the implementation of the full SAP system, the Siebel and Manugistics systems were also delayed. Because of the delays, the implementation of the new ERP system immediately caused problems because by mid July, when Halloween orders were arriving, the system had just been installed. Due to Halloween orders already arriving, Hershey’s information technology personnel decided to implement the ERP system using the cutover strategy, a very risky approach where all systems go into affect all at once. This approach failed, causing shortages with distributors of Hershey products. These shortages lead to bad customer relationships with distributors which further lead to bad relationships with their customers. Hershey could have used a much better implementation approach by slowly implementing their new system. The cutover strategy caused great confusion for employees who both entered orders and communicated those orders to production facilities and to employees who filled orders in warehouses. Causes of the Problems and Who is Responsible There are many different theories on the causes of the implementation failures of Hershey’s ERP system. Many believed that the software systems were not functioning properly. However, this was not the case, as these systems were operating smoothly in different units of Hershey. I believe the cause was directly related to the failure to use the systems properly. Due to the rushed implementation of the system, training and education of the new system was not properly or thoroughly conducted. Employees were confused not only how to operate the system but also did not see how the different software systems fit together. With better education and training, employees would have been able to process orders much more effectively and efficiently. The knowledge we have that the SAP system, along with Siebel and Manugistics, was working properly in other regions takes away the ability to blame the software companies for this ERP system failure. The blame has to be put in the hands of the information technology managers, as they were the personnel that decided to implement this system at such a fast pace. However, business managers and executives should have raised questions about the training of employees and potential disasters this system can cause. After all, the goal of an integrated ERP system is to link the different aspects of a business and to increase the communication between employees. Although IT personnel made the implementation approach decision, executives and managers should have had a larger role in the process before changing operations drastically as their busiest season was quickly approaching. Impacts on the Hershey Organization The largest impact that the Hershey organization had to deal with was the effect on the customer relationships. In an extremely competitive and global business world, customer relationships are one of the most important aspects of having a successful business. As noted in the article, distributors were unable to receive Hershey products, which further affected their customer relationships. This lead to a loss of distribution warehouse space as well as shelf space in stores, which forced customers to choose substitutes. Conclusion Although Hershey suffered huge losses in 1999 and part of 2000, they rebounded strongly in 2000. The reputation of quality products is what I believe to be the reason for their comeback. Without Hershey’s prior strong reputation and strong customer relationships, Hershey would not have been able to recover from this ERP system failure. All companies should use this failure as a guideline when implementing new software systems. Corporations must cautiously implement their systems in a manner that allows proper employee training and production efficiency while still maintaining customer relationships.

Spending Time with Friends/Spending Time with Family

Can you imagine your life without your family or your friends? Well, whether you agree or disagree, human beings instinctively tend to socialize with others. However, who would you spend more time with, is it your family or your friends? As we know we can’t live without either our families or our friends because they represent a huge part of our lives. In this essay we will compare and contrast between spending time with family and spending time with friends in terms of attitude, places and discussions. No one can deny that attitudes differ between spending time with family and spending time with friends. When we spend time with our families we tend to be intimate, gentle and responsible. Even our behavior is appropriate and our acts are limited. For instance, when we go out with our family to a movie or to a dinner, we won't be able to act foolish and we will be restrained from doing exciting stuff; as our actions will be judged by our family members. But when we hang out with our friends we feel less intimate, more crazy, and liberated , also our behavior becomes frizzy and we act our ages or even younger . For example, with our friends we can tell funny jokes to each other, knowing that none of them will be insulted or degraded because friends tend not to take things seriously. So that’s how our attitude differs. The places we hang out with family and friends are also different. The places where you head to with your family are calm, and not crowded, such as beaches, parks, family restaurants and family resorts. The places that we go to with our family to spend some quality time together. On the other hand the places where we go to with our friends are more crowded and full of life like; movie theatres, shopping malls and night clubs. With friends we go to places that allow us to have fun and enjoy our time as much as possible. That's how the places that we go with our family and friends are different. Another difference is that the topics that you discuss with our family and the ones that we discuss with our friends are dissimilar. For instance, with your family you talk about what happened with you when you were in a particular place on a particular day. Also, you discuss more mature topics that benefit you like; how to manage time, which university to apply for, how to invest your pocket money and open an account in the bank so that you can use it in emergencies, how to solve complicated problems and many other things that are beneficial for you. By contrast, with your friends you discuss topics that you have common interest in, such as; fashion, movies, study, work, simple problems and other things that may be immature and non beneficial for you. And that’s how the discussions contrast among family and friends. Finally, our attitude differs from being with our families than being with our friends similarly with the places that we visit or the topics that we discuss. However, it’s the undeniable fact that we can never live without our families or our friends.

Criminal Law Foundations Essay

The United States Constitution has been amended since its origination. These amendments are meant to help our Nation adjust to the ever changing times. Our Bill of Rights is contended in the first ten amendments. The Bill of Rights is instilled into our constitution to protect the citizens of the United States from unfair and unjust treatment by their own government. Our government is protected and enforced through local police departments and our Bill of Rights gives certain freedoms to the citizens and suspect of the police prior to and during prosecution by the criminal justice system. From arrest to sentencing, the Bill of Rights protects us. This paper will specifically discuss the fourth, fifth, and sixth amendments of the Bill of Rights and how they pertain to both juvenile and adult court proceedings. The Bill of Rights also governs the government by placing limits to the extent of their reach, or power, and how that power is used against its own citizens. The Bill of Rights, or ten amendments, took adoption into our Constitution in 1789 by the efforts of James Madison. Fourth Amendment Our Fourth Amendment guarantees protection from unreasonable or unlawful search and seizure. This particular amendment is a component of the Bill of Rights that gives citizens the right to secure their persons, belongings and homes; each of which are protected under the Fourth Amendment from any unreasonable or unlawful search and seizure. The bill strongly states that this right shall never be violated as well no warrants shall be issued, unless there is a probable cause, which has approval by an oath of affirmation and the description of the place under inspection, the affected person or the possessions to be seized. In both juvenile and adult courts, the constitutional safeguard is applied (Emanuel 2009). Both juvenile and  adults are afforded this right by our Constitution to be free from harassment that is not been approved by the law with stated warrants specifying the desire and description of objects to be seized. If this right is violated in any way it is most likely the v iolator would face criminal charges or consequences due to their actions for denying citizens their Fourth Amendment right. Fifth Amendment Our Fifth Amendment discusses due process, self-incrimination, double jeopardy and eminent domain. Consider this Amendment as a safeguard stating no person shall be under pressure to answer for any crime, unless he or she is under the indictment of a grand jury (Abadinsky, 2008). The only exception to the Fifth Amendment would be the cases involving any military or militia presently servicing or during war times. Our Fifth Amendment also states; No person shall be put in jeopardy of limb or life twice. No one shall be put under pressure to testify against himself. No one shall face depletion of liberty, life or property, unless the same has approval by the law. No private property shall be in for public use, unless the owner gets due compensation. This is the so called Miranda bill. In adult and juvenile courts, persons have the right to stay silent and not to plead guilty of any offence. No one is free to make the suspect reveal anything, unless in front of a jury and within the pro tection of a counsel. The juveniles are immature and may not know their rights. Owing to this law the minors have constitutional protection from any illegal exploitation (Hartley & Rabe, 2008). Sixth Amendment Our sixth amendment discusses the right of trial by jury, the rights of the accused, the right to a speedy trial, the right to an attorney, and the right to a public trial. The Sixth Amendment states that any subject suspected of criminal activity resulting in prosecution will have the absolute right to a speedy trial by public and of a jury of their peers (Abadinsky, 2008). All subjects or suspects shall be informed of the charges against him/her regarding any arrest of criminal activity, witnesses are also available to testify for and against the accused according to the Sixth Amendment and the accused will be given witnesses prior to jury trial,  this right is afforded to citizens under the Sixth Amendment of our Constitution. The suspect will have the right to have his/her own witness as well as a presentation of defense by his/her attorney in order to conflict with prosecutor evidence given against him/her. Our constitution affords the right to be given a fair, speedy and public trial in both juvenile and adult criminal court proceedings. Not only do they have the right to a fair, speedy, and public trial; but they are afforded the right to legal representation for any offense brought to the criminal justice system. This ensures the rights of the accused to place defense upon any mistaken identities or statements of the facts regarding the crime in which they have been charged. The right to a speedy trial gives the accused the ability to precede with his/her normal life without undergoing a long drawn out process of the court system inflicting undue influence on their lives. Delay of justice may bring a lot of frustrations to the accused, thus, the speedy and public trial is a great variant (Wilkerson 1973). Impacts of the Safeguards on day to day Operations in the Court All of the Amendments that have been added to our Constitution have guaranteed a well needed transformation of our criminal justice system. The Amendments allow the citizens of the United States to be informed of their rights. By doing so a better understanding is gained between the relationship of our government and our citizenship accordingly, thus harmonizing the relationship between government and citizenship bringing a sense of understanding and relief for individuals. Having the right to an attorney gives the accused an equal stance in the courtroom to defend against an accusation of criminal activity with a fair and just trial. This ensures that the citizens of the United States involved with criminal activity or accused of criminal activity have proper representation and rebuilds trust that the government cannot abuse their power against them (Champion, 2010). Imagine a juvenile without these rights, they would h ave no way to argue their innocence without legal knowledge, thus falling to the will of the government. The hiring of an attorney can come through private methods or be available through the state with no charge, at any rate, ensuring counsel for defense. The inclusion of the Miranda warnings protects all accused of criminal activity from self-incrimination due to pressure or undue  influence. Law enforcement adjusts their tactics by moderating their power to gather information through unwarranted measures, deceit, and playing subjects against each other is a common method to gain a voluntary confession. With the Miranda warnings, subjects can have the right to remain silent and refrain from stating incriminating statements against themselves (Abadinsky, 2008). They are afforded an attorney who can guide them with legal knowledge the extent of the statements they should make. This protects the accused from unfair and illegal questioning in interrogation from unwarranted authority figures. The right to a fair and speedy trial allows justice to come at a reasonable pace, delivering a sense of comfort to the accused by eliminating long drawn out trials that may play on their ability to remain a sane in normal life experiences. Delaying the justice system is often expensive and comes with stress that plays into the accused everyday lives thus, creating more chaos than is due for the circumstance. Our Constitutional rights ensure fair treatment and the rights of citizens to know their course of action is readily available. The safeguards against unlawful search and seizure ensures citizens their dignity and privacy is not disregarded and their lives are protected affording a sense of stability and comfort against the force of the Nation’s government (Hartley & Rabe, 2008). This changes the view of law enforcement and the communities they serve and opens the door for acceptance of their position and an understanding of the job they are doing through community actions and other theoretical methods of law enforcement. Conclusion Thus the Fourth, Fifth, and Sixth Amendments of the Bill of Rights are in place to secure the rights of the citizens of the United States. Following these Amendments can afford our Nation the right to boast of fairness and justice being served without conflicting with personal rights giving our government an admirable placement regarding the criminal justice process. It is the hope of our Constitution, and the Amendments that every citizen of the United States is educated to their rights and utilizes the Constitution to protect themselves from unfair treatment and prevents the government from exerting their brute force to bully a conviction of an innocent citizen, or placing improper sentencing on a guilty party. All these laws and rights are a product of the people for the people and therefore should work in  favor of the people, with all do influence of the government it is nice to know they are governed as well. References Hartley, R. D., & Rabe, G. A. (2008). Criminal Courts: Structures, Process, and Issues (2nd ed.). : Prentice Hall Inc.. Champion, D. J. (2010). The Juvenile Justice System: Delinquency, Processing, and the Law (6th ed.). : Prentice Hall Inc.. Abadinsky, H. (2008). Law and Justice: An Introduction to the American Legal System (6th ed.). : Prentice Hall Inc..

What Are The Benefits Of Hydropower Environmental Sciences Essay

Hydropower, hydraulic power or H2O power is power that is derived from the force or energy of traveling H2O, which may be harnessed for utile intents. Prior to the widespread handiness of commercial electric power, hydropower was used for irrigation, and operation of assorted machines, such aswatermills, fabric machines, sawmills, dock Cranes, and domestic lifts. Another method used a trompe, which produces compressed air from falling H2O, which could so be used to power other machinery at a distance from the H2O.History:Early utilizations of H2O power day of the month back to Mesopotamia and ancient Egypt, where irrigation has been used since the 6th millenium BC and H2O redstem storksbills had been used since the early 2nd millenium BC. Other early illustrations of H2O power include the Qanat system in ancient Persia and the Turpan H2O system in ancient China.Waterwheels and Millss:Hydropower has been used for 100s of old ages. In India, H2O wheels and watermills were built ; in Imperial Rome, H2O powered Millss produced flour from grain, and were besides used for sawing lumber and rock ; in China, watermills were widely used since the Han Dynasty. The power of a moving ridge of H2O released from a armored combat vehicle was used for extraction of metal ores in a method known as hiss. Hushing was widely used in Britain in the Medieval and s ubsequently periods to pull out lead and tin ores. It subsequently evolved into hydraulic excavation when used during theCalifornia gold haste. In China and the remainder of the Far East, hydraulicly operated â€Å" pot wheel † pumps raised H2O into irrigation canals. In the 1830s, at the extremum of the canal-building epoch, hydropower was used to transport flatboat traffic up and down steep hills utilizing inclined plane railwaies. Direct mechanical power transmittal required that industries utilizing hydropower had to turn up near the waterfall. For illustration, during the last half of the nineteenth century, many grist Millss were built at Saint Anthony Falls, using the 50-foot ( 15 m ) bead in the Mississippi River. The Millss contributed to the growing of Minneapolis.Hydraulic power pipes:Hydraulic power webs besides existed, utilizing pipes transporting pressurized liquid to convey mechanical power from a power beginning, such as a pump, to stop users. These were extended inVictorian metropoliss in the United Kingdom. A hydraulic power web was besides in usage in Geneva, Switzerland. The universe celebrated Je t d'Eau was originally merely the over force per unit area valve of this web.Natural manifestations:In hydrology, hydropower is manifested in the force of the H2O on the river bottom and Bankss of a river. It is peculiarly powerful when the river is in inundation. The force of the H2O consequences in the remotion of deposit and other stuffs from the river bottom and Bankss of the river, doing eroding and other changes.Modern use:There are several signifiers of H2O power presently in usage or development. Some are strictly mechanical but many chiefly generate electricity. Broad classs include: Waterwheels, used for 100s of old ages to power Millss and machinery Hydroelectricity, normally mentioning to hydroelectric dikes, or run-of-the-river apparatuss ( e.g. hydroelectric-powered watermills ) Damless hydro, which captures the kinetic energy in rivers, watercourses and oceans Vortex power, which creates whirls which can so be tapped for energy Tidal power, which captures energy from the tides in horizontal way Tidal watercourse power, which does the same vertically Wave power, which uses the energy in moving ridges Osmotic power, which channels river H2O into a container separated from sea H2O by a semipermeable membrane. Marine current power which captures the kinetic energy from marine currents. Ocean thermic energy transition which exploits the temperature difference between deep and shallow Waterss. Hydroelectric power now supplies about 715,000 megawatts or 19 % of universe electricity [ 2 ] . Large dikes are still being designed. The universe ‘s largest is the Three Gorges Dam on the 3rd longest river in the universe, the Yangtze River. Apart from a few states with an copiousness of hydro power, this energy beginning is usually applied to top out load demand, because it is readily stopped and started. It besides provides a high-capacity, low-priced agencies of energy storage, known as â€Å" wired storage † . Hydropower produces basically no C dioxide or other harmful emanations, in contrast to firing fossil fuels, and is non a important subscriber to planetary heating through CO2. Hydroelectric power can be far less expensive than electricity generated from fossil fuels or atomic energy. Areas with abundant hydroelectric power attract industry. Environmental concerns about the effects of reservoirs may forbid development of economic hydropower beginnings. The main advantage of hydroelectric dikes is their ability to manage seasonal ( every bit good as day-to-day ) high extremum tonss. When the electricity demands bead, the dike merely shops more H2O ( which provides more flow when it releases ) . Some electricity generators use H2O dikes to hive away extra energy ( frequently during the dark ) , by utilizing the electricity to pump H2O up into a basin. Electricity can be generated when demand additions. In pattern the use of stored H2O in river dike is sometimes complicated by demands for irrigation which may happen out of stage with peak electrical demands. Not all hydroelectric power requires a dike ; a run-of-river undertaking merely uses portion of the watercourse flow and is a characteristic of little hydropower undertakings. A developing engineering illustration is the Gorlov coiling turbine.Tidal power:Chief article: Tidal powerHarnessing the tides in a bay or estuary has been achieved in France ( since 1966 ) , Canada and Russia, and could be achieved in other countries with a big tidal scope. The at bay H2O turns turbines as it is released through the tidal bombardment in either way. A possible mistake is that the system would bring forth electricity most expeditiously in explosions every six hours ( one time every tide ) . This limits the applications of tidal energy ; tidal power is extremely predictable but non able to follow altering electrical demand.Tidal watercourse power:Chief article: Tidal powerA comparatively new engineering, tidal watercourse generators draw energy from currents in much the same manner that air curre nt generators do. The higher denseness of H2O agencies that a individual generator can supply important power. This engineering is at the early phases of development and will necessitate more research before it becomes a important subscriber. Several paradigms have shown promise.Wave power:Chief article: Wave powerHarnessing power from ocean surface wave gesture might give much more energy than tides. The feasibleness of this has been investigated, peculiarly in Scotland in the UK. Generatorseither coupled to drifting devices or turned by air displaced by moving ridges in a hollow concrete construction would bring forth electricity. For states with big coastlines and unsmooth sea conditions, the energy of moving ridges offers the possibility of bring forthing electricity in public-service corporation volumes.Small graduated table hydro power:Small graduated table hydro or micro-hydro power has been progressively used as renewable energy beginning, particularly in distant countries w here other power beginnings are non feasible. Small graduated table hydro power systems can be installed in little rivers or watercourses with small or no discernable environmental consequence on things such as fish migration. Most little graduated table hydro power systems make no usage of a dike or major H2O recreation, but instead use H2O wheels. Many countries of the North Eastern United States have locations along watercourses where H2O wheel goaded Millss one time stood. Sites such as these can be renovated and used to bring forth electricity. Besides, little graduated table hydro power workss can be combined with other energy beginnings as a addendum. For illustration a little graduated table hydro works could be used along with a system of solar panels attached to a battery bank. While the solar panels may make more power during the twenty-four hours, when the bulk of power is used, the hydro works will make a smaller, changeless flow of power, non dependent on the sunshine. There are some considerations in a micro-hydro system installing. The sum of H2O flow available on a consistent footing, since deficiency of rain can impact works operation. Head, or the sum of bead between the consumption and the issue. The more caput, the more power that can be generated. There can be legal and regulative issues, since most states, metropoliss, and provinces have ordinances about H2O rights and easements. Over the last few old ages, the US Government has increased support for alternate power coevals. Many resources such as grants, loans, and revenue enhancement benefits are available for little scale hydro systems. In hapless countries, many remote communities have no electricity. Micro hydro power, with a capacity of 100 kilowatts or less, allows communities to bring forth electricity. [ 2 ] This signifier of power is supported by assorted organisations such as the UK ‘s Practical Action. [ 3 ] Micro-hydro power can be used straight as â€Å" shaft power † for many industrial applications. Alternatively, the preferable option for domestic energy supply is to bring forth electricity with a generator or a reversed electric motor which, while less efficient, is likely to be available locally and cheaply.Resources in the United States:There is a common misconception that economically developed states have harnessed all of their available hydropower resources. In the United States, harmonizing to the US Department of Energy, â€Å" old appraisals have focused on possible undertakings holding a capacity of 1 MW and above † . This may partially explicate the disagreement. More late, in 2004, an extended study was conducted by the US-DOE which counted beginnings under 1 MW ( average one-year norm ) , and found that merely 40 % of the entire hydropower potency had been developed. A sum of 170 GW ( average one-year norm ) remains available for development. Of this, 34 % is within the operating envelope of conventional turbines, 50 % is within the operating envelope of microhydrotechnologies ( defined as less than 100 kilowatt ) , and 16 % is within the operating envelope of unconventional systems. [ 4 ] In 2005, the US generated 1012 kilowatt hours of electricity. The entire undeveloped hydropower resource is tantamount to about tierce of entire US electricity coevals in 2005. Developed hydropower accounted for 6.4 % of entire US electricity generated in 2005.

Business Plan, Which Is Bringing Body Implants To the Mass Market Essay

Business Plan, Which Is Bringing Body Implants To the Mass Market - Essay Example The present research has identified that biohacking has emerged as a successful business for the development of non-institutional technology and science. Tattoo studios form a part of biohacking business. With the advent of biohacker movement, the grinders have found simple ways for reimaging the development of human beings. The first case was that of a tiny magnet that was inserted in fingertips by making a small opening. As the trend for biohacker business popped up, many activities were encouraged as a part of biohacking business like the operation of the DIY kitchen, usage of knife or razor blade, rubbing ice cubes for numbing the surface of the skin and rubbing alcohol. Over the years magnets are also offered by a number of body modification artists which formed a type of body piercing. It has been noticed that there are thousands of individuals worldwide who have undergone body implantation. A member of Grindhouse, Olive Webb, has implanted the magnet in the earlier days of the invention. She was able to lift a paper clip by simply touching it with her finger. The magnet made her feel the electromagnetic fields which seemed to be her sixth sense. She could not explain the particular feeling of possessing a microwave in her body. It cannot be understood until it is felt. This paper illustrates that the entrepreneurial friend has planned for carrying out a long-term business as he has studied the market thoroughly which identified that the particular business is at a boom. It also fetches a good amount of money. Thus he has planned for targeting female customers of 30-40 years of age who will be interested in implant tattoo. He will be getting a good customer base as the current fad favors the art of tattoo and every female has the desire to have the tattoo on any part of their body. Piercing and tattoo have been famous within the female group of customers as they love to make their look more attractive by undertaking various makeovers. However, the decisio n or the plan that is taken by him can be evaluated by examining the marketing environment, market segments and pricing of the services.

DO MUTUAL FUNDS DELIVER ALPHA Dissertation Example | Topics and Well Written Essays - 2500 words

DO MUTUAL FUNDS DELIVER ALPHA - Dissertation Example Market selection is when the manager is able to select among the assets traded in the market the lowly priced asset and sell it at a higher price in the future due to its rise in returns. Market timing funds in most cases moves towards highly concentrated industry, fund which are large and align to small-cap stocks. The decisions that some managers do make sometime do outperform the market while at times they underperform. This has raised the debate whether the manager’s performance is guided by luck or skill in the manner under which they arrive at decision making. This paper undertakes to investigate how a number of mutual funds analyses have faired in their performance in the past years from a given data of selected fund firms. Finance literature has two contrasting strands on how optimal asset allocation is arrived at. On one hand, the argument has being that aggregate returns on the stock market are predictable and thus, investors are able to reach at optimal asset alloca tion based on the predictability strand. In contrast, argument has being that there is minimal evidence that investors utilize the predictability of aggregate stock market returns in their asset allocation. Investors in the past have being interested in funds that have large annual returns like the case of Fidelity Magellan mutual fund which outperformed S&P 500 index for 13 years in its 11 indexes from 1977 to 1989 under the stewardship of Peter Lynch. However, a number of funds making outstanding profits have being collapsing and investors are in the present days interested in other dynamics of fund performance. The problem has being the difficulty an investor faces in choosing the right manager to out perform the market and maintain. This paper undertakes a research that focuses on performance of some mutual funds by market timing and security selection. Market timing means that the manager has the ability to predict price changes of securities and thus, they invest or withdraw f unds in a timely manner from an investment. Security selection on the hand means that the manager has the ability to identify and select lowly priced securities that will provide returns in the future. 2. Literature Review Literature that has dwelled on evaluating performance of mutual funds has being very successful in the foundation of modern days theory on portfolio and how assets are valued (Guerard, 2009). The investors understanding on how to compile a portfolio by taking care of risk and returns has being contributed by Markowitz (1959) and Sharpe (1964). An investor will select a portfolio currently that is able to produce returns later. Sharpe (1964) in analyzing 34 open-ended mutual funds found out that the capital market efficiency is usually high. Also, managers are more interested in evaluating risk and engaging in diversification instead of evaluating on mispriced securities. According to Sharpe (1964), an investor is able to achieve any return on assets along the capi tal market line if he/she undertakes primary diversification at equilibrium because capital asset will have adjusted. This is because investors avoids risks in selecting among portfolios and are only concerned by mean and variance of their investment. The expected return can be maximized by undertaking additional risk on the holdings. Thus, in the market there will be two prices of interest rate and the risk price and for additional return per unit is as a result of

Innovation and Change Assignment Example | Topics and Well Written Essays - 1500 words

Innovation and Change - Assignment Example However it depends upon various factors including willingness to bring a change, vision for change, determination as well as leadership qualities, certainty of progress in right direction and guidance (Jarret, 2009). Different people have different strengths and weaknesses when it comes to finding a solution for their problems, but it is the circumstances due to which they come up with something extra ordinary and contribute to the process of innovation (Mayle, 2006). According to Rosanne Cash â€Å"The key to change... is to let go of fear†. A change can only occur when people let their guard off and let things happen as they please. Innovation on the other hand is derived from a Latin word that means â€Å"to introduce something new to the existing realm and order of things†. In simple words it’s kind of a small revolution in its self (Shavinina 2003). Innovation or change does not occur randomly but thoughts and effort is put into the process to implement a su ccessful change. Lots of decision making goes into this process which is affected by mental models, personal bias and stereotypes that consistently influence the decision makers during statistical computation (Jarret 2009). This does not mean that decisions made are effective sometimes they can be flawed as well. In fact many times the greatest obstacle in the way of innovative change is the flawed human judgment. For example, mergers largely fail to achieve potential. Failure in achieving an effective change can be due to many factors like lack of vision, poor processing, inappropriate business strategies etc. but being able to manage a flawed judgment is the key to survival. Change has to be strategized in a way that leads to successful future yet satisfies short term requirements (Holbeche 2006). Theories of Innovation and Change Different theories about innovation have been brought by different scholar that are being seen practically implemented on to this world such theories as presented by Max Weber, Nisbet, etc are important to be discussed so that change innovation can be well comprehended. With the existence of social science there have been untimely diverse changes in the society. The theory that emerged from Robert Nisbet was the first time people started noticing that there is link between change and society with its past and the present, and here started a new debate. Nisbet’s thesis presented the fact that there can be no reflection or study upon the social change evolving hence it is not measurable and it is distinguishable from the intellectual activity which is usually referred as history (Boudan 1986). Revolution can be defined as a social change that place within a very short period of time. Social change is made up of four factors that are; Modernization, Diffusion, cultural lag and indigenously initiated alteration within the systems. When society is not able to cope up with the forced factors that have been involved into it, change s in that society are inevitable and thus revolution comes into that society. Max Weber was the first person who thought that social changes are rather just not linked to the economics going on around people but to the entire social sciences that are revolving around us. These kinds of changes are important to be discussed and mentioned in researches where social communication is involved (Boudon 1986). Leadership of innovation and change: With the acceleration in the onset of change and innovation, leaders have to evaluate